Extension headquarters on Melrose
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extensionpr:

Best for Extreme Speed - With the highest power-to-weight ratio of any production motorcycle ever, the Ducati 1199 Superleggera is the worthiest recipient of the term superbike. Titanium, carbon-fiber, and magnesium parts help it shed 25 precious pounds from the previous model; the result is an explosively dynamic ride. [$65,000; ducatiusa.com]
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The New York Times on the Monster 1200 S
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Hemispheres

As ever, the disruption is being caused by the Internet. The culprit in this instance is James De Julio, a 38-year-old Boston College grad, former senior vice president at Paramount Pictures and co-founder of Tongal, an enterprise he set up in 2008 with a couple of college buddies that would make David Ogilvy spin in his grave.

Based in Santa Monica, Calif., the firm is at the forefront of a new model of advertising, one that aims to reach the consumer via creatives who have an unusually clear sense of what ordinary people think and feel—largely because they themselves are ordinary people. The way Tongal does this is through crowdsourcing, or what might perhaps be termed “citizen branding.”