June 11 (Bloomberg) –- Ustream Founder and CEO Brad Hunstable discusses the business of live video streaming and enterprise opportunities. He speaks on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)
As ever, the disruption is being caused by the Internet. The culprit in this instance is James De Julio, a 38-year-old Boston College grad, former senior vice president at Paramount Pictures and co-founder of Tongal, an enterprise he set up in 2008 with a couple of college buddies that would make David Ogilvy spin in his grave.
Based in Santa Monica, Calif., the firm is at the forefront of a new model of advertising, one that aims to reach the consumer via creatives who have an unusually clear sense of what ordinary people think and feel—largely because they themselves are ordinary people. The way Tongal does this is through crowdsourcing, or what might perhaps be termed “citizen branding.”
“Everybody wants to come at harvest time, but in April and May, the grapes are just starting to grow, it’s a lot quieter, and the weather’s great,” says David Duncan, CEO of Silver Oak and Twomey Cellars. (June, it should be noted, might be pushing it, as temperatures in Napa soared to 100 degrees the day after the auction.)